What to Look for When Hiring a Web Designer: A Guide for Small Business Owners

Your website is one of the most important investments you’ll make for your business. It serves as your digital storefront, the first impression many potential clients will have, and a key tool for generating leads and sales. But hiring the right web designer can feel overwhelming — how do you know who will deliver a website that truly represents your brand and helps you grow?

In this guide, we’ll walk you through what to look for when hiring a web designer so you can find the perfect fit for your business.

1. Clear Understanding of Your Business & Goals

A great web designer should take the time to understand your business, your industry, and your specific goals for your website. A small business website isn’t just about aesthetics — it needs to drive conversions, showcase your offerings, and engage your ideal audience.

• Do they ask about your business objectives before discussing design?

• Are they interested in understanding your audience and brand personality?

• Do they offer strategic input beyond just visuals?

A designer who prioritizes strategy will create a website that not only looks great but also helps grow your business.

2. A Strong Portfolio That Matches Your Aesthetic

Every web designer has a different style and approach. Before hiring, review their portfolio to ensure their design sensibility aligns with what you envision for your brand.

• Do their previous projects reflect the style you’re looking for?

• Have they worked with businesses in your industry?

• Do their designs feel user-friendly and professional?

If their past work doesn’t resonate with you, they may not be the best fit. A great designer should be able to adapt to your brand’s aesthetic while maintaining functionality.

3. Experience With Your Preferred Platform

Different designers specialize in different website platforms, so ensure they have expertise in the platform that best suits your business needs.

• Are they experienced in Squarespace, Shopify, WordPress, or another platform?

• Can they recommend the right platform based on your goals?

• Will they provide training so you can update your site on your own after launch?

Choosing a designer who specializes in your chosen platform ensures a seamless and scalable website build.

4. A Process That Ensures a Smooth Experience

A professional web designer should have a clear and structured process to guide you from concept to launch. Before hiring, ask about their workflow.

• Do they provide a timeline and project roadmap?

• Is there a discovery phase to understand your needs?

• Will they offer wireframes or design previews before development?

A well-organized process ensures you stay informed and involved while avoiding unnecessary delays.

5. SEO & Performance Optimization

A beautifully designed website won’t be effective if no one can find it or if it’s slow to load. A web designer should implement SEO best practices and performance optimizations to help your site rank and run smoothly.

• Do they optimize pages for SEO, including metadata, keyword structure, and image alt tags?

• Will they ensure your site loads quickly and performs well across all devices?

• Do they implement mobile-responsive design for a seamless experience on phones and tablets?

If a designer doesn’t consider SEO or performance, you could end up with a visually appealing but ineffective website.

6. Clear Pricing & Deliverables

Before beginning a project, ensure you understand what’s included in the project scope and that there are no hidden fees.

• Do they offer transparent pricing with clear deliverables?

• Will the final site include basic training or post-launch support?

• Do they provide an estimated timeline for completion?

A professional designer should be upfront about costs and timelines, so there are no surprises along the way.

7. Ongoing Support & Maintenance Options

Even after launch, you may need updates, troubleshooting, or additional features. Ask your web designer about post-launch support and maintenance options.

• Do they offer website maintenance plans or updates if needed?

• Will they be available for future site enhancements?

• Do they provide tutorials or training for self-management?

A designer who offers ongoing support can help keep your website functional and up-to-date as your business grows.

Final Thoughts: Finding the Right Web Designer for Your Business

Hiring a web designer is an investment in your brand, so choosing the right fit is essential. Look for someone who understands your business, aligns with your aesthetic, and prioritizes both design and strategy.

If you’re looking for a web designer who can build a strategic, visually compelling, and high-performing website, let’s create something intentional and impactful together. Contact us today.